To help celebrate the launch of their epic new Shoe Galleries, Selfridges called on us to create 11 sculptural installations that take iconic shoe design to surreal extremes. We have taken the most mundane of household domestic appliances and comedically refashioned them into divine creations.
A humorous take on fashion as an ideal escape from the daily grind.
It’s nice that
Creative Direction: Lernert & Sander
Photography: Lex Kembery