Sandro
Film / Photography / Spatial Design
To celebrate SANDRO’s new capsule collection based on three textile works of the artist Louise Bourgeois, we created a store takeover at Galeries Lafayette Hausmann in Paris. Eleven windows showcase a dynamic, spatial reinterpretation of Bourgeois’ spirals, with mirror installations strategically placed to reflect and refract the patterns into new kaleidoscopic formations. Elsewhere the focus is more kinetic, honing in on the movement of the material to set the pattern in motion.
Agency: Random Studio
Client: Sandro
Creative Agency: Atelier Frank Durand
Creative Direction: Sander Plug & Roel Wouters
Spacial design: Alex Tintea & Charles Breton
Design assistant: Maria Xu
3D Visualization: Mirko Gerber
Graphic design: Matteo Pirolo
Producer: Rachael Short
Production build: Baraka / Amé du Decor