Longchamp–It is not a bag. It is le Pliage.

Photography

Longchamp ‘It is not a bag. It is Le Pliage.’
Still campaign for its most iconic handbag.

Photography: Sander Plug
Producer: Maarten Le Roy
Photo DOP: Ram van Meel
Styling: Thomas Vermeer
Hair: La Toya Velberg
Make-Up: Mascha Meyer
Models: Femke Huijzer @michamodels – Cathy Wolf @futurefacesmodels – Wioletta Rudko @skinsmodels – Jingjing Mao @paparazzimodels – Alanna Archibald, Jean Augnet, Manu ten Kate @thefashioncomposersagency
Agency: Fred & Farid
Creative Director: Chelsea Steiger
Writer: Hilary Smith
Client: Longchamp
Artistic Director: Sophie Delafontaine