Campari–How to Drink a Campari

Film

In this triptych for Campari, we show the viewer that no matter the circumstances, there is always a way to drink the apéritif in style.

The films propose a puzzling situation for the thirsty hero — how does one drink a Campari cocktail when the glass is turned upside down?

“In the incredible history of past Campari campaigns we felt that the emphasis was placed on making the Campari model elusive and alluring. So, for this project, we wanted to direct the intrigue back the drink – by turning the drink upside down,” commented Lernert & Sander.

In each episode the cool and collected hero is faced with finding out the solution for turning the upside-down-glass back into its drinking position — and she does, without spilling a drop of Campari of course.

Awards:
Andy Awards – Gold 2016